Shareef, I was looking through your library of articles...Pretty amazing how the articles from 2001 are still relevant today. I guess good advice transcends time!

— Katherine Carter Thomas, National Accounts Manager for CareCredit, St. Louis, MO

Keep up the great work. There is so much fluff and junk out there, but you are the real thing. Your emails have application to other industries and help me look at things in a different way.

— Randy Barrington, MBA - Quality Improvement Coordinator, Community Care of the Lower Cape Fear

Your insights are among the best I see anywhere on the web; brief, interesting, to the point, well made.

— Bob Samuels, Leadership Consultant

As a practicing ophthalmologist doing LASIK and cataract surgery with lifestyle lenses, I have very much enjoyed your many presentations... your messages of the experience economy and authenticity have been extremely helpful. Keep doing the inspired work you do.

— Patricia Buehler, MD, Bend, Oregon

“There is no lack of innovative yet practical thinking when it comes to Shareef Mahdavi. He has a keen interest in constantly discovering compelling experiences and extracting lessons from them to share with his clients. Coupled with an in-depth knowledge of the everyday realities now confronting every medical practices, his perspective is invaluable in today’s marketplace. Any surgeon would be wise to sign up for his new Premium Experience Network.”

— James H. Gilmore, Co-Author, The Experience Economy, The Experience Economy

“I have known Shareef for over ten years. I consider Shareef to be one of the best strategic minds in the Practice Management healthcare space. Shareef’s ability to look at complex issues and develop a strategic plan and the tactics needed to accomplish the strategy has helped CareCredit tremendously throughout the years.”

— Tony Seymour, Senior Vice President of Sales & Practice Development for GE CareCredit

“I have known and worked with Shareef for over 20 years. In that time he has made my professional life considerably better in many ways. His knowledge of the industry and his frequent visits to a variety of practices and corporate offices gives him a unique and welcome perspective, especially during those times when I feel like I have lost mine. He has revitalized my practice on numerous occasions and for that I am thankful. He is a huge asset to the ophthalmic industry and many others. Over and above all of this he has become a good friend. ”

— Tony Kameen, MD, Baltimore, Maryland

“Shareef’s ideas have revolutionized how our team works. Through the Premium Experience Network he has taken the concepts I’ve learned about and empowered my team in a way that gives them the tools and confidence to create an experience that happy patients leave telling their friends about.’

— Vance Thompson, MD, Sioux Falls, SD

My personal experience with SM2 Strategic has been extraordinary. SM2 perfectly augments existing marketing staffs with direct connections to voice of customers. This balance between internal and external manpower yields higher level results. I am delighted with the quality and performance they bring.

— Eric Weinberg, Co-Founder, LenSx Lasers

I just had a chance to read your article in the current issue of CRSToday about “Nobody Wants Eye Surgery”. I wanted to take a minute to praise you for it. Shareef, I have always enjoyed reading your articles and listening to your talks for several reasons:

1. You always back up your statements with facts, e.g. “a survey of nearly 300 patients in the process of scheduling cataract surgery showed a strong desire to explore premium IOL options...”
2. You point out successful examples to the potential naysayers as further proof to the reader that success is possible, “Successful refractive cataract surgeons have recognized...”
3. You tell the reader that their world is changing and give them ideas how they might consider changeing with it to better serve their patient and grow their practice. All meaningful information....IF they listen.

You have the great advantage of seeing how successful practices work, how to observe and absorb what they are doing successfully and you have, I believe, a very unique, thoughtful, organized and logical way of presenting this in your articles and talks. And you are an excellent writer. I know if I were an ophthalmologist, I would want you to come into my practice and tell me how to improve it. Thanks, Shareef, for your continuing education.

— Tom Weatherby, Oculus, Inc., Lynnwood, WA